About Us


“Bin Salim Enterprises LLC strives to pursue, develop, and maintain cost-effective quality solutions for the market’s needs and translate these into long-term and consistent benefits for our customers and business associates.”

Established in 1972, Bin Salim Enterprises LLC is the main trading arm of Al Rawahy Holdings LLC a Family owned group of Companies. Bin Salim Enterprises was established during the early years of the Renaissance era to take advantage of the opportunities presented in the Sultanate of Oman. The company has grown exponentially since then and is now the flagship of a smaller Group within the Al Rawahy Holding LLC, informally called the Bin Salim Group. Specialized in providing solutions to the construction, oil & gas, industrial, electrical and telecommunication sectors, the company is now one of the most respected business houses in the Sultanate.

Nine divisions market a wide range of products supplied by renowned international brands. Each brand supplies premium products which are considered market leaders internationally.Our portfolio of customers and project activities are impressive. In addition, our sales team is in constant touch with all the major engineering and civil consultants, who are often the key to ensuring that our products are specified in major projects.

With a large and comprehensive stock of equipment and spare parts, a conveniently located spacious showroom and sales outlet in the Wattayah area of Muscat, we are able to supply the most urgent needs of our customers. Our customer portfolio include Petroleum Development Oman, Ministries, manufacturing industries and most of the major contractors to the oil, construction, engineering, electrical and telecommunication industries. At the same premises we also have comprehensive workshop facilities and trained mechanics to provide on time service for warranty, servicing and repairs as and when they are needed. Our showrooms and sales outlets in Sohar and Salalah to cater to the needs of customers operating in these areas.

Also under the Bin Salim Group umbrella is the Bin Salim Manufacturing factory and assembly plant on the Rusayl Industrial Estate (formerly, Al-Asr Electrical and Electronic Industries LLC), which assembles Electric kilowatt-hour meters, drop out fuses and Switchgear. The Equipment Lease (Vehicle and Plant Hire) Division with branches in Oman and Dubai, hires out compressors, generators, construction equipment and Cars. Our Dubai Rental operations are under the name of Al Rawahy Est. (Dubai), while in Oman we operate as Bin Salim Rentals LLC.

Each company and every division within a company of the Al Rawahy Holdings Group work as individual profit centres so that adequate focus can be given to each activity. The group has a workforce of over 8000 in different activities in various countries across the globe.

The group companies are:

  • National Engineering and Contracting Company
  • Oman International Group
  • Elite Technologies
  • Bin Salim Manufacturing LLC
  • Bin Salim Rentals LLC
  • Bin Salim Environment LLC


  • United Kingdom – Raysul Holding Ltd. Better Drives Ltd. Intramar Ltd.
  • United Arab Emirates- Laheja and Sultan Al Rawahy Establishment (Dubai)
  • United Arab Emirates- Al Rawahy Est. (Dubai).

For more information on the Al-Rawahy Holdings, please visit www.alrawahyholdings.com